RJ Lowery is the engine behind promotions and public relations for WIBN Central Ohio. He joined to connect with like-minded, high-performance leaders, give back to the next generation, and help more people access our sport. That purpose shows up in results: the chapter’s annual Game Night Fundraiser and a monthly networking social (hosted by RJ through his coaching practice) both drew strong turnouts. The formula wasn’t complicated—just disciplined teamwork and relentless outreach. Board members pushed through newsletters and announcement emails, while RJ layered on personal touchpoints: dozens of cut-and-paste texts, follow-up calls, and even old-school voicemails. “It’s all about the intensity of promotion,” he says. “Activity drives outcomes.”
Central Ohio is also leveling up its storytelling. Rob of Ohio Mat Media leads chapter social posting and is now interviewing Inner Circle members—creating a pipeline of short, shareable clips that spotlight members’ businesses and convert impressions into signups (including “same-night” attendees). RJ, who’s spent 13+ years in digital marketing, amplifies that content with posts, stories, reels, and videos—turning visibility into measurable growth.
What’s ahead? More. Awareness is rising, and RJ is helping deepen ties with the Ohio RTC following conversations with Tom Ryan. The chapter expects added exposure at the RTC’s upcoming fundraiser, introducing WIBN to hundreds of community supporters. Rival college allegiances aside, RJ believes collaboration wins: WIBN and the Ohio RTC are stronger together.
Outside of WIBN, RJ leads Expert Edge Business Coaching, helping owners accelerate profits, reclaim time by hiring and delegating, and amplify impact with award-winning sales, marketing, and leadership strategies. His mantra: incremental changes, exponential results.
Work with RJ: If you’re a business owner or decision-maker interested in private or group coaching, masterminds, or speaking, connect with him at 740-293-3545 or rj@expertedgebusinesscoaching.com.
